I. Introduction – What Is SEO
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
2.) How Search Engines Work
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.
Spider Simulator
Enter URL to Spider
After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.
The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
3) seo tools
Similar Page Checker
Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
Search Engine Spider Simulator
This tool simulates a search engine crawler by displaying the contents of a webpage exactly how a search engine would see it. It also displays the links that a search engine would follow (crawl) when it visits the webpage.
Backlink Anchor Text Analysis
This tool help you determine the link text used by your backlinks to link to your wesbite.
Backlink Builder
This tool helps you build a LOT of quality backlinks. It searches for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL" etc, most of the results could be potential backlinks. Text links are important for ranking well in search engines.
Backlink Summary
This tool will give you a summary of your competitors backlinks.
Keyword Density Checker
This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords.
Redirect Check
It is import that a search engine is able to follow any redirects that you may have set up. This tool helps you determine whether the redirect you have created is search engine friendly.
Link Price Calculator
This tools will help you provide SEO Services by determining the appropriate amount you should be paying (or charging) per month for a text link (ad) on the specified URL.
Reciprocal Link Check
This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
Cloaking Checker
This tools tries to detect whether a website is 'cloaking' it's contents for search engines
Domain Age Tool
Older domains may get a slight edge in search engine rankings. This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor's domains.
Keyword Suggestions Tool
This tool will help you determine relevant and popular keywords related to your website.
Website Keyword Suggestions
This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
URL Rewriting Tool
This Search Engine Optimisation tool helps you convert dynamic URLs into static looking HTML URLs.
Keyword-Rich Domain Suggestion Tool
Having a KEYWORD-RICH domain name is an important factor for Search Engine Optimization. This tool will suggest keyword rich domain names.
Alexa Rank Checker
This SEO tool allows you to get the Alexa traffic rankings of you and your competitors.
Backlink Tracker Pro
Free tool to check your paid / exchanged links. Get alerts when your backlinks have been removed or converted to nofollow links.
4) Free Google Tools for Effective SEO
Although there are numerous SEO tools available across the Internet, one should always start with those offered directly by Google for free when creating a website. When put to good use, Google tools are extremely powerful and highly effective in helping your web pages index well with the right keywords in search results. Best of all, all the tools can be managed within just a single Google account (or Gmail account) and you can add as many websites as you have into it
.
Google Analytics
Let’s begin with the more popular Google Analytics, which is mostly used to track details of visits to a website. However there are more to look at than just page view counts and number of visitors in your Analytics account. You will be able to see exactly how visitors reached your site through their inserted search keywords or from other sites that have linked to you, and also the country location of the visitors to help in geo targeting.
These data are extremely helpful in determining what keywords your web pages rank well on search results and what the visitors are actually looking for during their searches that may have brought them to your site. With all these information, you can easily target the right keywords and significantly boost incoming traffic.
Google Webmaster Tools
Next up we have the Google Webmaster Tools. This is a must have for every new website. Many people thought that they will have to wait for the search engine to find their website in order to get indexed but that is actually not the case. All you have to do is to submit and verify your website URL with Google through your Webmaster Tools account and your web page will start to show up in the search results in a matter of hours. You can also tell Google how to index your site properly by submitting a list of your inner page URLs using a sitemap.xml file as so to prevent duplicated results.
On top of that, the Webmaster Tools will show a list of perhaps broken links within your site and also a list of internal and external pages linking to your site.
Google AdWords Keyword Tool
You may have thought that AdWords is made for managing pay-per-click ads with Google but there is also a little tool that you can find in your AdWords account called the “Keyword Tool” that you can use to research trends and popularity of specific keywords from specific countries. This tool basically tells you how competitive a keyword is in the market, how much people are willing to bid for those particular keywords, how much searches that have been done with those keywords in the past which all determine how popular the phrase or word is so you can find out if it is worth your while to optimize your site for it.
So there you have it, three of the most powerful SEO tools by Google that you can’t afford to miss. Continue reading this Google SEO Tools article for more detailed explanation and resources to even more SEO tools you can find on the web.
5) SEO services
A service provider that utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP).
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.
6) search engine optimization (optimizer) - SEO
SEO is short for search engine optimization or search engine optimizer.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
PRIYA CHAKRAVARTY
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).
SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
2.) How Search Engines Work
The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven. Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.
First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.
What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.
Spider Simulator
Enter URL to Spider
After a page is crawled, the next step is to index its content. The indexed page is stored in a giant database, from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords. For a human it will not be possible to process such amounts of information but generally search engines deal just fine with this task. Sometimes they might not get the meaning of a page right but if you help them by optimizing it, it will be easier for them to classify your pages correctly and for you – to get higher rankings.
When a search request comes, the search engine processes it – i.e. it compares the search string in the search request with the indexed pages in the database. Since it is likely that more than one page (practically it is millions of pages) contains the search string, the search engine starts calculating the relevancy of each of the pages in its index with the search string.
There are various algorithms to calculate relevancy. Each of these algorithms has different relative weights for common factors like keyword density, links, or metatags. That is why different search engines give different search results pages for the same search string. What is more, it is a known fact that all major search engines, like Yahoo!, Google, Bing, etc. periodically change their algorithms and if you want to keep at the top, you also need to adapt your pages to the latest changes. This is one reason (the other is your competitors) to devote permanent efforts to SEO, if you'd like to be at the top.
The last step in search engines' activity is retrieving the results. Basically, it is nothing more than simply displaying them in the browser – i.e. the endless pages of search results that are sorted from the most relevant to the least relevant sites.
3) seo tools
Similar Page Checker
Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages
Search Engine Spider Simulator
This tool simulates a search engine crawler by displaying the contents of a webpage exactly how a search engine would see it. It also displays the links that a search engine would follow (crawl) when it visits the webpage.
Backlink Anchor Text Analysis
This tool help you determine the link text used by your backlinks to link to your wesbite.
Backlink Builder
This tool helps you build a LOT of quality backlinks. It searches for websites of the theme you specify that contain keyphrases like "Add link", "Add site", "Add URL", "Add URL", "Submit URL" etc, most of the results could be potential backlinks. Text links are important for ranking well in search engines.
Backlink Summary
This tool will give you a summary of your competitors backlinks.
Keyword Density Checker
This tool will crawl the specified URL, extract text as a search engine would, remove common stop words and displays the density of your keywords.
Redirect Check
It is import that a search engine is able to follow any redirects that you may have set up. This tool helps you determine whether the redirect you have created is search engine friendly.
Link Price Calculator
This tools will help you provide SEO Services by determining the appropriate amount you should be paying (or charging) per month for a text link (ad) on the specified URL.
Reciprocal Link Check
This tool helps you ensure that your link partners are linking back to your website. It also determines the anchor text used by your link partners to link to your website.
Cloaking Checker
This tools tries to detect whether a website is 'cloaking' it's contents for search engines
Domain Age Tool
Older domains may get a slight edge in search engine rankings. This tool displays the approximate age of a website on the Internet and allows you to view how the website looked when it first started. It also helps you find out the age of your competitor's domains.
Keyword Suggestions Tool
This tool will help you determine relevant and popular keywords related to your website.
Website Keyword Suggestions
This tools tries to determine the theme of your website and provides keyword suggestions along with keyword traffic estimates.
URL Rewriting Tool
This Search Engine Optimisation tool helps you convert dynamic URLs into static looking HTML URLs.
Keyword-Rich Domain Suggestion Tool
Having a KEYWORD-RICH domain name is an important factor for Search Engine Optimization. This tool will suggest keyword rich domain names.
Alexa Rank Checker
This SEO tool allows you to get the Alexa traffic rankings of you and your competitors.
Backlink Tracker Pro
Free tool to check your paid / exchanged links. Get alerts when your backlinks have been removed or converted to nofollow links.
4) Free Google Tools for Effective SEO
Although there are numerous SEO tools available across the Internet, one should always start with those offered directly by Google for free when creating a website. When put to good use, Google tools are extremely powerful and highly effective in helping your web pages index well with the right keywords in search results. Best of all, all the tools can be managed within just a single Google account (or Gmail account) and you can add as many websites as you have into it
.
Google Analytics
Let’s begin with the more popular Google Analytics, which is mostly used to track details of visits to a website. However there are more to look at than just page view counts and number of visitors in your Analytics account. You will be able to see exactly how visitors reached your site through their inserted search keywords or from other sites that have linked to you, and also the country location of the visitors to help in geo targeting.
These data are extremely helpful in determining what keywords your web pages rank well on search results and what the visitors are actually looking for during their searches that may have brought them to your site. With all these information, you can easily target the right keywords and significantly boost incoming traffic.
Google Webmaster Tools
Next up we have the Google Webmaster Tools. This is a must have for every new website. Many people thought that they will have to wait for the search engine to find their website in order to get indexed but that is actually not the case. All you have to do is to submit and verify your website URL with Google through your Webmaster Tools account and your web page will start to show up in the search results in a matter of hours. You can also tell Google how to index your site properly by submitting a list of your inner page URLs using a sitemap.xml file as so to prevent duplicated results.
On top of that, the Webmaster Tools will show a list of perhaps broken links within your site and also a list of internal and external pages linking to your site.
Google AdWords Keyword Tool
You may have thought that AdWords is made for managing pay-per-click ads with Google but there is also a little tool that you can find in your AdWords account called the “Keyword Tool” that you can use to research trends and popularity of specific keywords from specific countries. This tool basically tells you how competitive a keyword is in the market, how much people are willing to bid for those particular keywords, how much searches that have been done with those keywords in the past which all determine how popular the phrase or word is so you can find out if it is worth your while to optimize your site for it.
So there you have it, three of the most powerful SEO tools by Google that you can’t afford to miss. Continue reading this Google SEO Tools article for more detailed explanation and resources to even more SEO tools you can find on the web.
5) SEO services
A service provider that utilizes the practice of search engine optimization to increase the amount of visitors to a Web site by obtaining high-ranking placements in the search results page of search engines (SERP).
SEO services help to ensure that a site is accessible to a search engine and improves the chances that the site will be found and ranked highly by the search engine. SEO service providers offer a wide range of packages and options for search engine optimization, ranging from one-time fees for smaller sites to monthly subscriptions for ongoing SEO efforts and support.
6) search engine optimization (optimizer) - SEO
SEO is short for search engine optimization or search engine optimizer.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.
SEO is typically a set of "white hat" best practices that webmasters and Web content producers follow to help them achieve a better ranking in search engine results.
PRIYA CHAKRAVARTY
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